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Nos. 85-86 Broad Street (south side) - 2011


Building & Occupier Details

 

Building:
Part of the Blagrave Estate's 1869 Shopping Parade

Part of a shopping parade built for the Blagrave Estate in 1869 at a cost of almost £4000. It was designed by local architects JT & W Brown. Nos. 86 retains its original upper brick façade but Np. 85's was modified in the 1930s. The parade was locally listed by Reading Borough Council in 2022.

 

No. 86
Shoe Zone (shoe shop)

Shoe Zone is a shoe shop chain. Originally named Benson Shoe, it was founded in Leicester in 1917 by four shoe manufacturers.It was purchased by Michael & Christopher Smith - grandsons of one of the founders - in 1980 and renamed Shoe Zone in 1996. It remains headquartered in Leicester.

2011 - Surf apparel brand Quiksilver move dout and was replaced by the shoe shop Shoe Zone.

 

No. 85
Gamestation (computer games retailer)

Gamestation was a video game retailer founded in York in 1993 by Steven Hall and Julian Gladwin. It becane the UK's second largest such brand (after Game) but was then purchased by Game in 2007. It maintained its brand itentity until 2012, when it was fully absorned into Game and all stores rebranded.

2011 - In a slightly baffling move, Game rebranded its Broad Street store as Gamestation, the rival video games chain that it had acquired in 2007 and which already had a branch in Queen Victoria Street.