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Nos. 87A-87 Broad Street (south side) - 2001


Building & Occupier Details

 

Building:
Part of the Blagrave Estate's 1869 Shopping Parade

Part of a shopping parade built for the Blagrave Estate in 1869 at a cost of almost £4000. It was designed by local architects JT & W Brown. Nos. 87 & 87A retain their original upper brick façade. The parade was locally listed by Reading Borough Council in 2022.

 

No. 87
Birthdays (greetings card retailer)

Birthdays was a British High Street greeting cards retailer founded by Ron Wood in Bury in 1966 as Ron Wood Greeting Cards. Ita dopted the Birthdays name in 1986. In 2004, Birthdays was acquired by Clinton Cards, which entered administration in 2012.

2001 - The Birthdays greetings card chain introduced its Party Land retail concept selling party supplies. It updated its Broad Street shop sign to display new Party Land elements.

 

No. 87A
Boxclever (electrical appliance rentals company)

Boxclever was a domestic appliance rentals company formed in 2000 through a merger of Radio Rentals and the rental arm of Grenada (both companies established 1930). Its advertising strapline promised 'great TV forever' but it was ironically rather short-lived, entering administration in 2003.

2001 - Rival TV rental companies Radio Rentals and Grenada merged to form a new company, Box Clever. Broad Street's Radio Rentals branch thus updated its branding to that of the new entity.