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Nos. 88-89 Broad Street (south side) - 2012


Building & Occupier Details

 

Building:
Part of Broad Street Independent Chapel

The shops, arch and tower comprising the frontage were added in 1892 when the chapel (built in 1800), which was set back from the road behind a courtyard, was extended to the edge of the street. The chapel itself closed in 1984 and was reopened as shop space in 1995. It was Grade II listed in 1978.

 

No. 89
Accessorize (accessories retailer)

Accessorize is a chain selling bags, jewellery and other accessories. It is owned by Monsoon Accessorize Ltd and was founded in London in 1984 as a spin-off from ladies' fashion retailer Monsoon.

 

Building:
Part of the Blagrave Estate's 1869 Shopping Parade

Part of a shopping parade built for the Blagrave Estate in 1869 at a cost of almost £4000. It was designed by local architects JT & W Brown. Nos. 87 & 87A retain their original upper brick façade. The parade was locally listed by Reading Borough Council in 2022.

 

No. 88
EE (telecommunications retailer)

EE - originally standing for 'Everything Everywhere', though that was dropped in 2012 - is a London-headquartered mobile network operator and internet service provider created in 2010 through the merger of Orange and T-Mobile. Unified branding was not adopted until 2012. It was acquired by BT in 2016.

2012 - EE created a new, unified brand identity but had yet to roll it out across all its Orange and T-Mobile shops. Accordingly, the shop at Nos. 87-88, Broad Street continued to operate under its previous T-Mobile brand identity.