Home Broad St Q&A Icons Progress Cookies

Nos. 114-116 Broad Street (south side) - 2010


Building & Occupier Details

 

Building:
Part of the British Home Stores building

This building was purpose-built for British Home Stores in 1967 on the site of the former Angel Brewery, Angel Tap public house and two shops. In 2016, it was remodelled and refaced for fashion retailer Primark.

 

No. 116
British Home Stores (department store)

British Home Stores was a department store chain founded in London in 1928 by a group of U.S. entrepreneurs hoping to emulate Woolworths. From 1986 onwards it rebranded as the initialism BHS. The chain entered administration in 2016 and ceased business, closing all its remaining stores.

2010 - BHS underwent a brand refesh, adopting a new logo in a simple sans-serif typeface. The Reading department store's frontage was not yet updated in line with it.

 

Building:
Former Brain building

This building was erected in 1870 for bootmaker John Alfred Brain, who had moved from No. 108. Brain stayed in residence until 1926, after which it remained a shoe shop under various other owners until 2001. Since then, it has been a mobile phone shop.

 

Nos. 114-115
Phones 4u (telecommunications retailer)

Phones 4u was a mobile phone retail chain founded in 1996 by John Caudwell and Brian Morrison and headquartered in Newcastle-under-Lyme. It ceased trading and entered administration in 2014.

2010 - Mobile phone retailer Phones 4u underwent a minor rebrand, revamping the appearance of its stores and slightly altering its logo to position 'phones' at a jaunty angle. The shop at Nos. 114-115 was not yet updated, however.