Scene Showing Nos. 123-124

Photographic evidence appears to show that Principles underwent another rebranding/livery change exercise during 2007. However, because it then closed down before the year was out and was promptly replaced by Fat Face, the final iteration of Principles at No. 123 is not shown.

Broad Street

Reading's main shopping street, Broad Street was laid out shortly after the foundation of Reading Abbey in 1120. It appeared as 'Brode Stret' on John Speed's map of 1611 and hosted the Glorious Revolution's only battle in 1688. Until 1862, its eastern end comprised two narrow, parallel streets - Butcher Row & Fisher Row.

The eastern end of Broad Street was pedestrianised in 1997 and re-paved with red brick in 2001.

Reading

Reading is a town in the English county of Berkshire. It is regarded as the county town although, since the county council was abolished in 1998, that is a distinction of traditional rather than practical significance. It is the UK's largest town, having been denied official city status no less than four times - in 2000, 2002, 2012 and 2022. As such, it remains a borough, and has held that status since at least the time of the Domesday Book in 1068. A royal charter, granting independence from control by Reading Abbey, was issued in 1253. A second charter was issued in 1542, reflecting the abbey's dissolution in 1538. Since 1998, the borough has been a unitary authority.

Go to left end of street
This will take you to the scene containing the leftmost building on the side of the street that you are facing.

Go to middle of street
This will take you to a scene that is approximately halfway along the side of the street that you are facing.

Go to right end of street
This will take you to the scene containing the rightmost building on the side of the street that you are facing.

Open street map
This will take you to a page displaying a clickable street map from which you may navigate to a selection of scenes along this street.

Go to next left
This will shift you leftwards down the street by one scene.

Go forward
This would let you move forward into an adjoining street. However, there is not yet another street available for you to do that.

Face other side of street
This will turn you about 180° so that you are facing a scene on the opposite side of the street.

Go to next right
This will shift you righttwards down the street by one scene.

Open year selector
This will take you to a page displaying all the years that are currently available for the scene that you are looking at, any one of which may be clicked to navigate to that year.

Go to earliest year available
This will take you to the first year available for the scene that you are currently looking at.

Go to previous year
This will take the scene that you are currently looking at back one year in time. (This may or may not look any different depending on whether anything changed between those two years).

Go to next year
This will take the scene that you are currently looking at forward one year in time. (This may or may not look any different depending on whether anything changed between those two years).

Go to latest year available
This will take you to the most recent year available for the scene that you are currently looking at.

Building:
Part of the Oracle Centre Phase&nsp;III

stage III of the Oracle Shopping Centre involved creating an entrance onto Broad Street. For this, Nos. 124-125 were obliterated and Nos. 126-131 almost so, with only the latters' 1928 façade retained. stage III was completed in 2000.

 

No. 124 / unit L41
Ashley Blooms (florist)

Ashley Blooms was a Caversham-based florist's business established in the 1990s. From 2001 to 2012, it occupied Oracle unit L41 (i.e., more-or-less where No. 124, Broad Street once was). The business was dissolved in 2022.

Building:
Former Belcher building

This building was built in 1882 for butcher John Belcher on the site of Philip Davies' former grocery and warehouse.

 

No. 123
Fat Face (clothing retailer - mens & ladies' wear)

Fat Face is a men's and women's fashion brand founded by Tim Slade in the French ski resort of Méribel in 1988. Its name references one of the ski slopes. It opened its first shop in London in 1993. Since 2000, it has been the subject of several acquisitions, the most recent (as of 2026) being by Next in 2023.

2007 - Principles moved out on No. 123 and was replaced by fashion chain Fat Face.