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Nos. 35-37 Broad Street (north side) - 2026


Building & Occupier Details

 

Building:
Queen Victoria St development (west side)

Built in 1903 as part of the creation of Queen Victoria Street (which directly linked Broad Street to Station Road), this building was possibly designed by Joseph Morris. It was Grade II listed in 1978 along with the rest of the Queen Victoria Street development.

 

No. 37
Amorino (gelateria)

Amorino is a French gelateria chain founded in Paris in 2002 by two Italians, Cristiano Sereni & Paolo Benassi. It opened its first UK branch in London in 2011 and its Reading branch in 2026.

2026 - French gelateria chain Amorino moved into the vacant shop at No. 37, Broad Street.

 

No. 36
Wenzel's the Bakers (bakery)

Wenzel's the Bakers is a Watford-based bakery chain founded by Peter Wenzel in 1975. It mostly operates across North London with Reading as an outlier.

 

No. 35
Itsu (fast food outlet or takeaway)

Itsu is a British chain of East Asian-inspired fast food shops founded by Julian Metcalfe & Clive Schlee in 1997. Its name means 'when' in Japanese.