Home Broad St Q&A Icons Progress Cookies

Nos. 37-38 Broad Street (north side) - 2026


Building & Occupier Details

 

Building:
Part of Nos. 38-39, Broad Street

Nos. 38 & 39 were remodelled for WH Smith in 1988. The Grade II listed No. 38 was altered to match the appearance of other parts of the 1903 Queen Victoria Street development, while No. 39 - not a part of that development - was demolished and also rebuilt to match.

 

No. 38
TG Jones (newsagent, bookseller & stationer)

A newsagent, bookseller and stationer, TG Jones comprises the former high street division of WH Smith (est. 1792), which was bought in 2025 by equity firm Modella Capital (est. 2022). Its name is intended to sound similar to 'WH Smith' and so evoke trust but is pure invention; there is no such person as TG Jones.

2026 - Owners Modella Capital announced plans to close 150 of their 451 TG Jones branches as part of a restructuring plan. The branch at Nos. 38-89, Broad Street was not named as one of those condemned, unlike the one in nearby Wokingham.

 

Building:
Part of the Queen Victoria St development (west side)

Built in 1903 as part of the creation of Queen Victoria Street (which directly linked Broad Street to Station Road), this building was possibly designed by Joseph Morris. It was Grade II listed in 1978 along with the rest of the Queen Victoria Street development.

 

No. 37
Amorino (gelateria)

Amorino is a French gelateria chain founded in Paris in 2002 by two Italians, Cristiano Sereni & Paolo Benassi. It opened its first UK branch in London in 2011 and its Reading branch in 2026.

2026 - French gelateria chain Amorino moved into the vacant shop at No. 37, Broad Street.