Scene Showing Nos. 90-93

No images of USC at Nos. 90-93 were available, so the image is based on the building, the USC logo and livery in use at the time, and the subsequent appearance of the store following a 2004 rebrand.

Broad Street

Reading's main shopping street, Broad Street was laid out shortly after the foundation of Reading Abbey in 1120. It appeared as 'Brode Stret' on John Speed's map of 1611 and hosted the Glorious Revolution's only battle in 1688. Until 1862, its eastern end comprised two narrow, parallel streets - Butcher Row & Fisher Row.

The western part of Broad Street was pedestrianised in 1992. Re-paving with red brick to more clearly delineate pedestrian areas was completed in 1994. This also fixed the problem of increasingly uneven paving on the former pedestrian pavement, which would have needed replacement anyway.

Reading

Reading is a town in the English county of Berkshire. It is regarded as the county town although, since the county council was abolished in 1998, that is a distinction of traditional rather than practical significance. It is the UK's largest town, having been denied official city status no less than four times - in 2000, 2002, 2012 and 2022. As such, it remains a borough, and has held that status since at least the time of the Domesday Book in 1068. A royal charter, granting independence from control by Reading Abbey, was issued in 1253. A second charter was issued in 1542, reflecting the abbey's dissolution in 1538. Since 1998, the borough has been a unitary authority.

Go to left end of street
This will take you to the scene containing the leftmost building on the side of the street that you are facing.

Go to middle of street
This will take you to a scene that is approximately halfway along the side of the street that you are facing.

Go to right end of street
This will take you to the scene containing the rightmost building on the side of the street that you are facing.

Open street map
This will take you to a page displaying a clickable street map from which you may navigate to a selection of scenes along this street.

Go to next left
This will shift you leftwards down the street by one scene.

Go forward
This would let you move forward into an adjoining street. However, there is not yet another street available for you to do that.

Face other side of street
This will turn you about 180° so that you are facing a scene on the opposite side of the street.

Go to next right
This will shift you righttwards down the street by one scene.

Open year selector
This will take you to a page displaying all the years that are currently available for the scene that you are looking at, any one of which may be clicked to navigate to that year.

Go to earliest year available
This will take you to the first year available for the scene that you are currently looking at.

Go to previous year
This will take the scene that you are currently looking at back one year in time. (This may or may not look any different depending on whether anything changed between those two years).

Go to next year
This will take the scene that you are currently looking at forward one year in time. (This may or may not look any different depending on whether anything changed between those two years).

Go to latest year available
This will take you to the most recent year available for the scene that you are currently looking at.

Building:
Nos. 90-93, Broad Street

Designed by architect Simon Hudspith, this building was purpose-built to replace the 1936 Boots Building with a number of individual shops. This was originally intended to be six, although that was then reduced to three and, by the time of completion in 2003, had become two shops of different sizes.

 

Nos. 91-93
USC (clothing retailer - mens & ladies' wear)

USC - originally standing for United Sports Corporation - is a branded clothing retailer. It was established in Edinburgh in 1989 by Alfred Brown. As a sportswear retailer but later moved into fashion. It was acquired by Sir Tom Hunter in 2008, who sold it on to Sports Direct in 2011.

2003 - The branded clothing retailer USC moved into the main part of the new 90-93 Broad Street retail structure. This roughly corresponded to the old Nos. 91-93.

 

No. 90
JJB Sports (sports retailer)

JJB Sports was a sports retailer founded in Wigan in 1903 by John Jarvis Broughton. Former footballer Dave Whelan acquired the shop in 1971 and grew it into a chain of 430 stores. It narrowly avoided administration in 2009 and was bought by Sports Direct in 2012.

2003 - Sports retailer JJB Sports moved from No. 99 into the smaller part of the new 90-93 Broad Street retail structure. This roughly corresponded to the old No. 90.