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Nos. 37-38 Broad Street (north side) - 2020


Building & Occupier Details

 

Building:
Part of Nos. 38-39, Broad Street

Nos. 38 & 39 were remodelled for WH Smith in 1988. The Grade II listed No. 38 was altered to match the appearance of other parts of the 1903 Queen Victoria Street development, while No. 39 - not a part of that development - was demolished and also rebuilt to match.

 

No. 38
WH Smith (newsagent, bookseller & stationer)

Founded by Henry Smith in 1792, newsagent, bookseller and stationer WH Smith is the oldest retail chain in the world and the creator of the ISBN system. It grew in the railway boom of the 1840s by establishing concessions in stations. In 2025, it sold off its high street stores to focus once again on railway concessions.

2020 - Reading Post Office relocated from Market Place to a concession within WH Smith. This necessitated a change to the fascia, the WH Smith part reverting to blue.

 

Building:
Part of the Queen Victoria St development (west side)

Built in 1903 as part of the creation of Queen Victoria Street (which directly linked Broad Street to Station Road), this building was possibly designed by Joseph Morris. It was Grade II listed in 1978 along with the rest of the Queen Victoria Street development.

 

No. 37
Hays Travel (travel agent)

Hays Travel is a travel agency founded by John Hays in Seaham, Co Durham, in 1980. From 2019 onwards, it has expanded by absorbing several ailing rivals.

2020 - Hays Travel bought the entire shop chain of its failed rival Thomas Cook. This would probably have saved Broad Street's shop from closure but, as luck would have it, the shop rebranded and reopened just in time for the COVID-19 pandemic lockdown.