
Building:
Part of the Blagrave Estate's 1869 Shopping Parade
Part of a shopping parade built for the Blagrave Estate in 1869 at a cost of almost £4000. It was designed by local architects JT & W Brown. Nos. 87 & 87A retain their original upper brick façade. The parade was locally listed by Reading Borough Council in 2022.
No. 87
EE (telecommunications retailer)
EE - originally standing for 'Everything Everywhere', though that was dropped in 2012 - is a London-headquartered mobile network operator and internet service provider created in 2010 through the merger of Orange and T-Mobile. Unified branding was not adopted until 2012. It was acquired by BT in 2016.
2014 - EE didn’t really need two shops next door to each other at No. 87A and Nos, 87-88, so it kept the latter and vacated the former. However, it also gained yet another Broad Street store at Nos. 114-115 by acquiring that shop from defunct mobile phone retailer Phones 4u.
No. 87A
Brother 2 Brother (clothing retailer - menswear)
Brother 2 Brother is an independent menswear chain founded in Sheffield in 1985 by brothers Andrew and Gavin Clark. It focussed on designer clothing. It went into adminsitration in 2007 but was bought and relaunched by another pair of brothers, Kelvin & Sam Gill.
2014 - EE didn’t really need two shops next door to each other at No. 87A and Nos, 87-88, so it vacated the former. The shop was then occupied by menswear retailer Brother 2 Brother
Nos. 87-87A, 1st Floor
Blue Arrow (recruitment agency)
Blue Arrow is a recruitment and temping agency founded in London in 1959 by Sheila Birch. It was renamed to Blue Arrow in 1982. It was acquired by the Corporate Services Group in 1996, which became Impellam in 2008. In 2023, Impellam sold Blue Arrow to Twenty 20 Capital.